leader, manager, consultant or person responsible for solving problems, making
improvements or creating ideas, you can lead the way. Start by tapping into the
unique way you like to think. Enable both yourself and your team to think
together effectively and contribute to innovation. By using new approaches
you’ll make a difference that matters.
probably already know something about left brain and right brain. Go beyond that
to measure and identify four distinct thinking styles and see your profile in
each one. When you know how you prefer to think, you can build upon your
strengths and even advance in your less preferred categories. Your individual
performance perks up and your ability to work well with others soars. You and
your team can reach new heights, get more done with less hassle, save time and
money, and improve results.
accomplish this with an assessment tool called the Herrmann Brain Dominance
Instrument. Consisting of 120 questions, the HBDI can be tried over the Internet
or on paper.
How the HBDI Will Help You
|Check out the HBDI today to see how you
think. Knowing more about your unique balance of strengths will give you
added understanding and confidence and make you more effective both at
work and in your personal life. It's a modest investment of time and
money that will result in significant long term rewards. It can be tried
online and the results are forwarded to you within one or two business
||You will receive a new and improved
profile via email including a full explanation of your personal profile
in graphic and story formats as well as an explanation of your own
answers to the assessment. You will understand the model, go through it
step by step, begin to understand the profiles of others. You can
explore the profile further by seeing ways to help you develop a range
of thinking styles. You can also now access an app available for both
IPhone and Android - so you carry your profile with you and you can
review it easily at any time.
Your Whole Team can benefit too.
Teams and groups as well as individuals can benefit by understanding how they
think collectively. A team profile is an excellent tool for expanding your
awareness, appreciating the strengths of others and developing new products and
services that meet all the needs of your customers.
What is Whole Brain Thinking?
You have no doubt heard
about left brain right brain, but whole brain thinking expands on that idea.
Brain research shows four structures and HBDI assessments measure four distinct
styles of thinking.
Current research shows that
the human brain is highly specialized. The research from Herrmann International
shows that there are an equal number of people in all four basic groups. The
four quadrant whole brain model allows for more sophisticated combinations that
measure both intellectual and emotional preferences which influence thinking
styles and learning styles.
The HBDI draws on brain
physiology research of Nobel prize-winning scientists like Roger Sperry and
Michael Gazzaniga. It was developed by the late Ned Herrmann at General Electric
using advanced brain scanning technology. The HBDI model has been validated by
more than 60 doctoral theses and scientific study, and by the satisfaction of
more than 300,000 participants.
How Can the HBDI be Used?
These are things you can improve with personal use
Relationships with colleagues friends and significant others
Developing new skills based on the thinking styles you prefer
Finding the right job or career
Getting the right educational focus or training
Better decision making
These are things that can be improved with Organizational Uses
Understanding your organizational culture
Finding the right structures
Better group process
Improving management/leadership Style
Strengthening Staff Interaction
Creative Problem Solving
These are good
searches and choices
Strengthening Marriage Relationships
Improving Communication in the Family
Strategic/Operational Issues Can Be Strengthened
Learning Group Formation
Creative Team Formation and Team Assessments
Dealing with Diversity
There are many uses for staffs
Dealing with Change
Is the HBDI Valid?
The brain dominance concept has been strongly validated in a number
of different ways:
Through the research and experimentation of leaders in
the field including Roger Sperry, Robert Ornstein, Henry Mintzberg, and
By the hundreds of EEG experiments carried out
personally by Ned Herrmann.
By the public demonstrations conducted by Ned Herrmann
over the past 15 years.
By specific validation studies carried out by C. Victor
Bunderson and James Olsen of Wicat and later by C. Victor Bunderson and
Kevin Ho, and in parallel with those studies by validation experiments
carried out by Schadty and Potvin at the University of Texas.
More than 60 doctoral dissertations based on both the
HBDI and the whole brain concept.
Thousands of anecdotal validations coming from people
who have acknowledged verbally or in writing their strong personal
acceptance of the HBDI profile as descriptive of themselves and their
extremely positive feedback about the understanding both the profile and the
concept has provided in terms of understanding others in their personal and
All amounts in US$. Prices are subject to change
Personal Profile Package
for individuals, couples or families
Note: All prices stated here are subject to change
without notice, and are exclusive of applicable taxes.
UK and other EU customers please note that, since our e-commerce services
provider is based in Germany, VAT is charged at the German rate of 19%.
Local Currency Conversion
The HBDI is priced in United
States Dollars (USD). You can, however, choose to purchase online
in a any of a variety of local currencies. Our online e-commerce services
provider, Digital River's ShareIt, will convert the USD charge to your chosen
currency at time of order.